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ConceptE-commerce / Natural Beauty & Cosmetics

Asrar Lalla

Moroccan natural beauty, delivered to your door.

Sector
E-commerce / Natural Beauty & Cosmetics
Tech stack
Next.js, React, Tailwind CSS, Vercel
Concept

In-house concept projects made to explore a sector. They are not client commissions.

Asrar Lalla
(01)

Our Solution

We designed a feminine, warm online store — pink and white palette, bold typography and an immersive product hero. The purchase journey combines a classic order form with a dedicated WhatsApp button, plus WhatsApp confirmation to reassure customers. Free shipping above 99 MAD and cash on delivery are highlighted in the top banner.

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(02)

Our Approach

  1. 01

    Brand Identity & Art Direction

    Defined the visual world — powder pink, pure white and deep black — inspired by premium feminine beauty products. Mapped the conversion funnel adapted to Moroccan buying behavior (cash on delivery + WhatsApp).

  2. 02

    Design & Development

    Built the store with Next.js and Tailwind. Immersive product page, filterable collection, optimized order form and direct WhatsApp Business integration for fast order confirmation.

(03)

Key Features

  • Filterable catalog of natural products
  • Cash on delivery across Morocco
  • Direct WhatsApp ordering
  • Free shipping above 99 MAD
  • Customer reviews section
  • Beauty secrets section (storytelling)
  • WhatsApp order confirmation
Tech StackNext.jsReactTailwind CSSVercel
(05)Contact

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